In the 2015 financial year, China was once again the Volkswagen Group’s single largest market. On the Chinese passenger car market, the Volkswagen Group offers more than 150 imported and locally produced models under the Volkswagen Passenger Cars, Audi, ŠKODA, Porsche, Bentley, Lamborghini, Bugatti and Volkswagen Commercial Vehicles brands.
The launch of the Golf GTE and the Audi A3 e-tron as import models represents a continuation of our electric mobility campaign in China. In addition to current and future import models, our China electric mobility strategy calls for both of the Group’s joint ventures to locally produce a total of 15 plug-in hybrid and electric vehicles in a series of product launches over the next three to four years.
At present, vehicles and components are manufactured at 20 sites in China. In cooperation with our joint-venture partner FAW, we also plan to build two new vehicle plants in Qingdao and Tianjin on the east coast of China, where we will manufacture eco-friendly models. The new plant in the southern Chinese city of Changsha was honored with the Triple-Star Green Building Design Award, the highest government award for green factory planning.
“The new Photovoltaics in FAW-Volkswagen Foshan will reduce annual CO2 emissions by more than 9,000 t.”
With this in mind, we completed two major projects aimed at fostering dialog with our customers, promoting our brand and developing a better understanding of our customers’ needs and requirements. The results will facilitate our future work relating to Big Data and sustainability.
Human Resource Management
Volkswagen Group China’s Consumer Data Lab launched its first Hackathon in China at Tsinghua University. Ten teams of IT students and young professionals analyzed data from a wide variety of sources in order to discover patterns, develop models and identify business opportunities.
Sharing Environmental Management Experience
In 2015, we held two events to explore best practices and lessons learned in the field of environmental management. They were attended by all employees responsible for environmental protection from all VW vehicle and component plants in China. The events aimed to raise ecological awareness, expand environmental protection activities, set work standards and allow participants to share their experience. Going forward, we plan to hold these meetings at regular intervals, four times a year.
Meeting of Vehicle and Component Plant Managers
Environmental management is a fixed topic on the agenda of the regular plant manager meetings in China. The senior management team is regularly updated on the status of environmental activities at VW plants in China.