Volkswagen do Brasil
Established in 1953, Volkswagen do Brasil is the largest vehicle manufacturer and one of the largest private companies in Brazil.
The company has a distribution network of over 600 dealers, the biggest in the country, and about 23,000 employees working in four plants: São Bernardo do Campo, Taubaté, São Carlos and São José dos Pinhais.
Over the company’s six decades in Brazil, Volkswagen has built a significant brand presence, with more than 20 million vehicles produced, more than 3 million vehicles exported and domestic sales in excess of 17 million units; the Gol has been the best-selling car on the Brazilian market for 26 consecutive years. The plant in São Bernardo do Campo was the first plant to be built by Volkswagen outside Germany.
Volkswagen do Brasil has organized numerous initiatives focusing on sustainability, including the development of biofuel technology, the development of vehicles with low fuel consumption and emissions (BlueMotion), investment in clean, renewable energy generation using PCHs (Small Hydroelectric Power Plants), and the use of software to monitor and reduce negative environmental impacts in production processes.
“Volkswagen do Brasil was awarded the title of Brazil’s Most Admired Company by CartaCapital magazine.”
Volkswagen do Brasil has maintained a “Corporate Responsibility Yearbook” based on GRI guidelines (level A+) since 2012. Every three years, we conduct a stakeholder dialog process so that we can update our materiality matrix and report on information of relevance to the company and our stakeholders. In 2015, this process included stakeholders such as individual and corporate customers, surrounding communities, the four Volkswagen do Brasil plants themselves, dealerships, companies in the automotive sector, employees, suppliers, public-sector agencies, financial institutions, company executives, headquarters in Germany, NGOs, and trade unions and associations. This process involved more than 400 interviews and discussion meetings. A total of 38 topics were mapped, and 15 of these were prioritized as the most relevant for Volkswagen do Brasil and its stakeholders. These topics include:
- Eco-efficient products
- Efficient production: use of sustainable processes, resources and materials
- Sustainable supply chain
- Economic performance in Brazil
- Risk management, compliance and conformity
- Business ethics
- Vehicle safety
- Social investments
- Vision and strategy
- Disposal of materials and parts; vehicle maintenance
- Customer satisfaction
- Occupational health and safety
Upon due analysis of the materiality matrix in a meeting with the Executive Board of Volkswagen do Brasil, executives decided not to include the topic of mobility in the 2014 edition for reasons related to business strategy. The members of the Executive Board of Volkswagen do Brasil did, however, decide to include three additional topics because of their high relevance to the business:
- Labor relations
- Sustainability education.
These additional topics were mapped in the materiality matrix, but ranked below the cut-off line (set at 50% for both company and stakeholders).
In addition to the survey, Volkswagen do Brasil maintains a close relationship with all of its target groups throughout the year. Examples include the employee opinion survey, which is conducted every two years and measures levels of job satisfaction among employees; periodic meetings with union entities; meetings with the Suppliers Committee; and the annual aftersales event with dealerships. Other stakeholder dialog activities are detailed in the yearbook.