The Brand from Central Europe
With over 120 years of vehicle manufacturing experience, ŠKODA Auto is the largest industrial company in the Czech Republic and the third oldest car manufacturer in the world. In 1991, it was the fourth brand to be incorporated into the Volkswagen Group, when it was positioned as the Group’s entry-level brand. Since then the production is six times bigger than in 1991. Today, ŠKODA operates three production plants in the Czech Republic and a further six plants in other countries.
ŠKODA currently generates 8% of the Czech Republic’s total exports, supplying vehicles to 102 countries on five continents. Among the best known models are the Octavia, the Rapid, the Fabia, the Superb, the Yeti and the ŠKODA Citigo, a popular model in Europe. In 2015, the fourth year of the ŠKODA growth strategy, 1,055,500 cars were sold worldwide. For the first time, ŠKODA’s European market share grew to over 4%, while China maintained its position as the brand’s strongest market with 281,707 cars sold, an increase of 0.1% over 2014. In recent years, ŠKODA has regularly featured at the top of the “Czech Top 100” rankings in the “Most Important Company” and “Most Admired Company” categories. ŠKODA employs more than 25,500 people, and is the only company in the Czech Republic to operate its own vocational school and university. The company has won the “Employer of the Year” award on numerous occasions.
Key to the future success of ŠKODA AUTO in facing these challenges is sustainability, which involves the creation and sharing of values between the company and all stakeholders, internal and external. The company creates shared values through its CSR activities and GreenFuture environmental strategy, but also by establishing and adhering to principles of ethical and transparent conduct. ŠKODA’s senior management team is kept informed on all matters relating to sustainability management at the company on a regular basis.
“Generous Donations by ŠKODA Employees – 1,77 Million Czech Koruna for Charitable Projects”
As a brand, we always aim to maintain close contact with our main stakeholders: employees, high potentials, partners, customers, politicians, state administrators, academics and NGOs. ŠKODA identifies relevant needs and requirements through personal discussions, meetings, participation in public forums, seminars and university lectures. ŠKODA has not yet organized a stakeholder survey or materiality matrix of its own, but instead uses the findings from the Volkswagen Group stakeholder dialog (also at international level). In 2016, ŠKODA AUTO is planning to formalize its stakeholder dialog.