Technology to enjoy
Founded in 1950 and part of the Volkswagen Group since 1986, SEAT now has a presence in 76 countries. Headquartered in Martorell, and with production sites in Martorell, Barcelona and El Prat del Llobregat, SEAT is Spain’s largest automaker and one of the country’s most important employers. In 2014, SEAT continued to show very positive performance, delivering over 390,000 vehicles worldwide. Exports accounted for 83% of this figure. The SEAT Group employs 14,000 people and is one of the most flexible and efficient companies in the automotive industry. In 2013, this helped SEAT win the prestigious Automotive Lean Production Award presented by the trade journal “Automobil Produktion”. With a line-up of 27 different models, the Spanish brand covers a broad spectrum of individual mobility needs – from the Mii sub-compact urban car through the Leon compact to the Alhambra minivan. SEAT brings together technology and enjoyment, offering customers an exciting proposition based on emotional design, class-leading quality and flawless engineering.
“In 2015 a total of € 13.5 million could be saved by the 'Ideas de Mejora' project.”
The SEAT Risk Management department collaborated with IESE Business School to design a real-life case study for MBA students. Working on this exercise in groups, the students were required to develop an “external risk radar system” for monitoring global risks and opportunities (economic, societal, geopolitical, environmental and trend-related/innovation-related) that could potentially affect SEAT’s business in the long term.
The aim of the exercise was to increase students’ awareness of the benefits of an early risk-warning system. Such a system can help make a company more resilient, create new opportunities, help the company’s long-term sustainability and provide an innovative approach to monitoring relevant global trends.