Porsche is a leading manufacturer of exclusive sports cars and the most profitable carmaker in the world. Porsche sports cars have always stood for performance, quality and inimitable design. Last year the company, which has been a Volkswagen Group brand since 2012 and is represented in 129 markets around the world, sold 225,121 vehicles and recorded revenues of €21,533 million. This means 2015 was the most successful financial year in the company’s history. It was also the fifth year in a row in which the company achieved record sales revenue, operating result and deliveries. Porsche’s most important markets are Western Europe, China and the USA. The company’s headcount also reached record levels in 2015, increasing to 24,481 employees across all sites.
“Porsche is investing in a sustainable future for its main plant in Zuffenhausen, injecting €700 million into production of the Mission E and creating 1,000 new jobs. A new Training Center is also under construction”
Training Center in Zuffenhausen
To support the company’s planned future growth, Porsche opened a new Training Center in September 2015 – one of the most modern facilities in the auto industry. With this new facility, built at a cost of €30 million, Porsche is investing in an expanded vocational training program and in the future of young people. With a total area of 14,000 m2, the building can accommodate up to 500 trainees and students from the Baden-Württemberg Cooperative University. Since 2011, the number of young people starting on their careers has grown by 50% to 450. With this new building, Porsche is well-placed to provide superior standards of training to this next generation of employees.
The new Training Center is not just an indication of Porsche’s commitment to Stuttgart; its enhanced energy efficiency also sets a new benchmark for sustainability. The building’s renewable energy systems exceed the requirements of the German government’s energy efficiency guidelines by 30%, resulting in a positive environmental footprint. The on-site CHP plant and geothermal energy system supply most of the building’s heating and electricity needs, while heat from extracted air is used to regulate the temperature of incoming fresh air. Porsche believes that at a facility for training future generations of employees, it is particularly important to set the best possible example of sustainable behavior and make young people aware of the importance of responsible resource utilization.
DGNB Certification for Zuffenhausen Plant 4
In September 2015, before it was even completed, the new Porsche Plant 4 in Zuffenhausen was awarded pre-certification by the German Sustainable Building Council (DGNB). From the early planning stages, resource conservation was one of the project’s top priorities. The master plan for redeveloping the entire industrial zone, on a site measuring over 28 hectares, was awarded top scores in the DGNB review and received the organization’s gold pre-certification. This certification takes into account the plant’s current status and future development plans. The evaluation is based on DGNB’s internationally renowned certification system, based on a broad range of sustainability criteria. Buildings under construction on this site include an ultra-modern assembly line with a logistics area and engine-testing facilities, along with offices and staff facilities. Heat and power are supplied by a state-of-the-art CHP plant. The entire regeneration project is scheduled for completion by 2018.
Porsche Mission E (2015 concept car)
Mission E Concept
In early December 2015, the Supervisory Board of Porsche AG gave the green light for production of the Mission E concept model, just three months after it was unveiled at the Frankfurt International Motor Show (IAA). This project represents Porsche’s vision of the first all-electric sports car in the history of the brand. The car meets all the expectations typically associated with a Porsche, including performance, efficiency, driving dynamics and everyday practicality.
Thanks to revolutionary technology, the Mission E produces zero local emissions. Two permanently excited synchronous motors (PSM) accelerate the vehicle, and energy is recuperated when braking. The two motors supply a high continuous power output, converting electrical energy into propulsion efficiently and smoothly. With a combined peak output of more than 440 kW (600 hp), they can thrust the electric sports car from 0 to 100 km/h in under 3.5 seconds, and to 200 km/h in less than 12 seconds. In addition to the Mission E’s sporty performance requirements, charging time and range are key criteria for electrically powered vehicles. A large lithium-ion battery gives the car a range of more than 500 kilometers, and can be charged to 80% capacity in just 15 minutes. Porsche’s innovative Turbo Charging system represents something of a departure; capable of delivering 800 V, it is twice as powerful as existing fast-charging systems.
With Mission E, Porsche continues to focus on sustainable growth. This project will create more than 1,000 new jobs in Zuffenhausen alone, along with an investment of some €700 million in the company’s head office at the site. The company is also investing in other sites such as the Weissach development center. The Mission E will come to market by the end of the decade.
Informing Local Residents about Construction Work in Zuffenhausen
Stakeholder groups involved: local residents and interested members of the public. Form of dialog: letters were sent to residents living in the vicinity of the main plant in Zuffenhausen inviting them to attend an information event; this event included an explanation of the planned construction works, a question and answer session and a tour of the “Central Workshops” construction site.
“targa” Newspaper for Residents
Stakeholder groups involved: local residents living in the vicinity of the Zuffenhausen, Weissach and Leipzig sites. Form of dialog: site-specific information was provided to local residents and interested members of the public about new developments at Porsche such as construction projects, far-reaching company decisions and social outreach activities. Also, two email addresses – targa[at]porsche.de and nachgefragt[at]porsche.de – were set up so that interested readers could ask questions and provide feedback.
Stakeholder groups involved: customers Form of dialog: the Sales and Marketing department has christened 2015 “Customer Satisfaction Year” with a view to further improving the quality of customer care worldwide. Under the “Customer Experience Management” initiative, Porsche has implemented hundreds of measures aimed at ensuring high standards of customer service throughout the entire customer lifecycle. As part of the initiative, customer satisfaction surveys generate approximately 17,000 responses every month. This feedback directly reflects customer experience and feeds into the continuous improvement process.
Identification and Analysis of Key Stakeholder Topics in 2015
The 2015 stakeholder survey on Porsche’s sustainability performance identified the following topics as particularly relevant (top five, in descending order of priority): long-term economic stability, long-term customer relationships, health and safety, fuel consumption/vehicle emissions, and staff development. These and all other survey findings are translated directly into a “materiality matrix”, where they are ranked according to their relevance to stakeholders on the one hand, and to the company on the other. This materiality analysis is then used by Porsche to set priorities for its sustainability reporting. In particular, it underpins the selection and editing of content in the Sustainability Report itself. At the same time, stakeholders’ opinions are also taken into account in internal decision-making, for example in issue prioritization and strategic planning.
Vehicle/Customer Satisfaction Award
Top-rated brand overall in Initial Quality Study (USA) of J.D. Power market research institute
German Council for Sustainable Building (DGNB) gold pre-certification for Plant 4 industrial zone, Zuffenhausen
Bronze award for Zuffenhausen plant in J.D. Power Plant Quality Award, “Europe/Africa” category
“Excellent Employer” award and 2nd place in German Employer Award 2015
Winning Awards for Social Partnerships
Vocational Training Award bestowed by the German-Philippine Chamber of Commerce and Industry on the Porsche Training and Recruitment Center Asia (PTRCA) in Manila, Philippines.
In spring 2016, Porsche held a virtual press conference to present the Company’s second sustainability report. The latter uses four global megatrends to illustrate the challenges currently confronting sports car manufacturers and describe how Porsche is tackling them.