Cars made with Success and Passion

Photo: Brand exhibition

Audi R8 Coupé V10 plus 5.2 FSI quattro – fuel consumption in l/100 km: urban 17.5-16.7 / extra-urban 9.3-8.4 / combined 12.3-11.4; CO2 emissions in g/km: 287-272 (combined); CO2 efficiency class: G

The Audi group is one of the most successful manufacturers of premium automobiles, supercars and sporty motorcycles. In the 2015 financial year, the Audi Group delivered a total of 2,024,881 vehicles to customers. This figure included 1,803,246 Audi core brand models, an increase of 3.6%. The Lamborghini brand supplied 3,245 vehicles to customers, and Ducati supplied 54,809 motorcycles. The Audi Group increased its sales revenue by 8.6% in 2015, to €58,420 million. Operating profit totaled €4,836 million, with an operating return on sales of 8.3%.

“Vorsprung durch Technik” – also applies to Sustainable Business

For Audi, corporate responsibility (CR) means taking account of economic, ecological and social factors in all decision-making, with the aim of remaining competitive over the long term. At the operational level, corporate responsibility at Audi focuses on five key areas: Operations, Product, Environment, Employees and Society. For Audi, cradle-to-cradle carbon-neutral mobility is the vision the company pursues at each stage in a vehicle’s lifecycle: in procurement, in production, during the vehicle’s useful life and at the disposal stage. Audi is also involved in developing and producing renewable fuels (Audi e-fuels), with the medium-term goal of achieving carbon-neutral mobility. The production of these fuels does not require the use of biomass.

2015 Highlights

“Spend 30 minutes for 400 km – fast and simple battery charging”

Audi e-tron quattro concept (concept car 2015)

Key technology for an electric mobility breakthrough

Fast and simple battery charging – including charging on the go – is a key requirement for achieving a breakthrough in electric mobility. With its partners in the Charging Interface Initiative (CharIN) e.V., Audi is supporting common technical standards in the form of the Combined Charging System (CCS).

The Combined Charging System (CCS) makes it possible to charge electric cars with alternating current (AC) or direct current (DC) using a standardized charging interface known as the Combo plug. This technology is already fitted on the electrically powered Audi e-tron quattro concept car, which is capable of traveling more than 400 km on a 30-minute charge. That increases to over 500 km if the battery is charged to full capacity.

Piloted Driving is Safer Driving

Around 90% of all accidents are due to human error. Audi already offers an extensive range of driver assistance systems to help individuals drive more safely and efficiently.
In the new Audi A4, for example, intelligent driver assistance systems keep drivers safe when turning across traffic at intersections, help with evasive maneuvers in potential accident situations, warn of cross-traffic when reversing, provide parking assistance and ensure that occupants do not overlook approaching traffic when exiting from the vehicle.
In the near future, Audi will also implement highly automated driving technologies. This will mean that in certain situations, the car will – for the first time – be able to take full control of the driving process. Audi refers to this as “piloted driving”. The next generation of the Audi A8 will feature piloted driving in stop-go traffic on motorways at speeds of up to 60 km/h.
During the reporting year, Audi once again showcased the latest results of its development work on piloted driving with some impressive test drives. In early 2015, an Audi A7 piloted driving concept car completed the 900 km trip from the West Coast to Las Vegas on US highways with no input whatsoever from the driver. A short time later, the demo car successfully completed a trip through city traffic in Shanghai, China.

Audi e-tron quattro concept (concept car 2015)

Audi e-tron quattro concept: sporty, efficient, practical

With the Audi e-tron quattro concept, Audi is demonstrating how far its electrification strategy has already advanced. Three electric motors with a combined output of up to 370 kW provide quattro four-wheel drive and electric torque vectoring, which distributes the drive power between the rear wheels as required. At a 150 kW DC fast charging station, it only takes around 50 minutes to charge the battery for a total range of more than 500 kilometers. But the concept model is also equipped with Audi Wireless Charging (AWC), an alternative approach that uses inductive (contactless) charging. This charging method could not be more convenient – for example, maneuvering the Audi e-tron quattro concept into the correct position over the charging pad can be left to the piloted parking system. And provided the sun is shining, the large solar roof supplies extra charging power.
At speeds of 80 km/h and more, electrically controlled aerodynamic aids on the hood, sides and rear of the vehicle improve airflow by directing air through and around the vehicle as required. Vertical spoilers on the side panels and the fully enclosed floor pan with newly designed microstructures make a further contribution to reduced drag.

Stakeholder Dialog

Responsibility Perspective

The “Responsibility Perspective” series of lectures offers Audi employees the opportunity to share ideas on the subject of sustainability with NGO representatives, academics and politicians. The discussion part of these events focuses on future developments, social and societal changes, and all the associated opportunities and challenges. Speakers in 2015 included Professor Lutz Eckstein, Director of the Institute for Automotive Engineering at RWTH Aachen University, whose topic was “CO2 – the World after 2020”, and Reinhold Windorfer, a senior analyst at oekom research AG, whose talk on “Measuring Sustainability” explored the topic of sustainability ratings.

Among Neighbors

“Among Neighbors”, a regular discussion forum at the Audi site in Neckarsulm, enables the site’s immediate neighbors to talk frankly and openly with the plant management team about current developments at the site and about its community activities. In 2015, this dialog took place on November 23.


oekom Corporate Rating 2015

Evaluation C+ (Prime Status)

The Audi Group has been taking part in the oekom research rating agency’s sustainability ratings since 2012. For its exceptional commitment to social and environmental compatibility, the company has been awarded “Prime” status for corporate responsibility. The rating results are incorporated into the company’s CSR guidelines and activities.
(As at October 2015)